Resources Library by ANA

The needs of the advertisers from media research

The media situation all over the world has been changing over the last few years. Change is especially dramatic in Central and Eastern Europe. One of the new developments is the need for media research in order to provide a basis for negotiations...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe

Author: Thomas Neumann

Company: Procter & Gamble

June 15, 1993

Magazines buying patterns

The national media researches base on readers much more than buyers of the copies: the issue is that there is a lack of market research data able to support marketing decisions regarding circulation level development and control. Readership surveys...

Catalogue: Seminar 1993: Competition In Publishing

Author: Giorgio Visintini

Company: Unicab Italia S.p.A

June 15, 1993

Young people and reading

Much has been said recently about the supposedly all-pervasive nature of video game culture and its impact on young people. Some prognostications have it that today's children, on growing up, will not be interested in the printed word at all. This...

Catalogue: Seminar 1993: Competition In Publishing

Author: Geoff Wicken

June 15, 1993

Letterbox VS. television screen

The experience derived from analysing several hundred continuous advertising tracking studies, and from conducting qualitative diagnostic research into many of the same advertisements, has led us to a number of hypotheses as to how advertising works....

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications

Author: Peter Daniels

Company: KANTAR TNS Malaysia

June 15, 1993

Sponsorship of TV programmes

The contents of this paper provide information on viewers' perception, understanding and evaluation of sponsorship of T.V. programmes and telepromotions. This form of communication emerged in Spain in 1990 at a moment when important changes were...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations

Authors: Enrique Matesanz, Juan Jose Izquierdo

September 1, 1992

Sponsorship of TV programmes (Spanish)

The contents of this paper provide information on viewers' perception, understanding and evaluation of sponsorship of T.V. programmes and telepromotions. This form of communication emerged in Spain in 1990 at a moment when important changes were...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations

Authors: Enrique Matesanz, Juan Jose Izquierdo

September 1, 1992

More media, more data, more confusion?

In the 90’s, the tendency to more media choice will continue. The paper develops the challenges for media research in the 1990s. A key development will be the move to European data, i.e. audience data fully comparable between European countries....

Catalogue: Seminar 1992: Media Research Meets The Future

Author: Thomas Neumann

Company: Procter & Gamble

June 15, 1992

European television advertising and children

Children form a significant part of the television audience: for most children, television has become an integral part of their lives and in one way or another contributes to their development. Available statistics clearly show the importance of this...

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?

Author: Souné Wade

June 15, 1992

Difficult-to-measure targets

In any measurement system, some elements are more difficult to measure than others. In media research, children are a particularly difficult element. There are serious questions about the reliability of today's children's measurement. Yet the...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Author: Debbie Solomon

June 15, 1992